Created in 1984 by the New Mexico Legislature, the New Mexico Main Street Program fosters economic development in the state by supporting local Main Street organizations and their revitalization work in downtowns and adjacent neighborhoods. The Program provides resources, education, training and services that preserve and enhance the built environment, retain local history and culture, and stimulate the economic vitality of each participating community.
Based in the New Mexico Economic Development Department, New Mexico Main Street works with selected local nonprofit organizations and municipalities to establish and enhance local downtown revitalization programs. Using the highly successful Main Street Four-Point Approach developed by the National Trust for Historic Preservation, New Mexico Main Street assistance and services are structured around those four points to help participating communities address the full range of challenges and opportunities in their downtown districts. New Mexico Main Street services include a variety of consulting, training, advisory, planning, networking and evaluation offerings to build and strengthen local Main Street organizations and downtowns within the state. To learn more about New Mexico Main Street visit their website.
As a Main Street America Affiliate tm, Tucumcari MainStreet is part of a national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development.
Most local MainStreet programs are nonprofit corporations created specifically to address downtown revitalization and implement Main Street's Four points. Our city is no different in that Tucumcari MainStreet is governed by a broad-based Board of Directors and typically features active standing committees in Design, Economic Positioning, Organization and Promotion. The organization employs a full-time, paid Executive Director who works in partnership with local volunteers to implement the work of the MainStreet organization.
Occasionally, MainStreet programs will be developed as part of an existing nonprofit corporation such as a community or economic development corporation, but the most common, typically most successful organization structure is a freestanding nonprofit corporation such as the one here in Tucumcari.
New Mexico Main Street and its participating local programs use the Main Street Four-Point Approach as the basis for their downtown revitalization work. Proven to be highly successful in New Mexico for nearly 30 years, this community-driven, flexible approach to downtown revitalization involves work in four key areas, all of which address the range of issues and challenges in traditional commercial districts.
Design supports a community's transformation by enhancing the physical elements of downtown while capitalizing on the unique historic assets that set the commercial district apart. Main Streets enhance their appeal to residents and visitors with attention to public space through the creation of pedestrian friendly streets, inclusion of public art in unexpected areas, visual merchandising, adaptive reuse of older and historic buildings, more efficiently-designed buildings and transit oriented development.
- Streetscape and Façade Improvements and Public Art Integration
- Historic Preservation Research and Services
- Conceptual Architectural Design and Adaptive Reuse Strategies
- Interior Design, Window Displays and Lighting
- Downtown Master Plan Development/Metropolitan Redevelopment Area DevelopmentTeam Leader: Bobby Dominquez Team Members: Rick SandersEconomic Vitality Committee:Economic Vitality is supported by leveraging historic assets, harnessing economic assets, and creating a supportive business environment for small businesses, entrepreneurs and innovators. Local Main Street organizations identify new users for vacant or underused downtown property, support downtown housing efforts, and establish financing tools to support business or property development. Economic Vitality efforts improve the economic health of the downtown by addressing current consumer needs and renewing downtown's draw as a commercial sector.
- Market Analysis, Business Plans and Small Business Support
- Business Retention, Strengthening and Expansion Strategies
- Business Recruitment Strategies
- Development of Project Financial Feasibility Analyses
- Financial Revitalization Tool Development
- Urban Design and Placemaking
- Live/Work Mixed-Use Space Development
- Reporting Economic Performance MeasuresTeam Leader: Steve Hansen Team Members:Organization Committee:Organization establishes and maintains a nonprofit corporation that works in partnership with the public and private sector to plan and implement a comprehensive downtown revitalization strategy. An Executive Director coordinates the organization with support from a Board of Directors. The organization focuses on ensuring that all Organizations resources (Partners, Funding, Volunteers, etc.) are in place to support the MainStreet Vision, Community Transformation Strategies and Economic Performance.
- Maintaining a Successful Nonprofit Organization
- Grant Writing and Fundraising Assistance
- Volunteer Attraction and Development
- Professional Development
- Resource Development to Implement Community Transformation Strategies
- Establishing Economic Performance MeasuresTeam Leader: Team Members: Cooper Glover
Promotion positions the Main Street district as the center of the community and the hub of economic activity. Through branding, advertising, retails and business promotions, marketing campaigns and hosting events and festivals, the district's unique characteristics are communicated to residents, investors, businesses and property owners. By undertaking a variety of promotions activities, local Main Street organizations attract people to downtown and create a special and inviting space that expands the downtown's market and customer base.
- Positioning the Main Street Districts as a Hub of Economic Activity
- Branding and Logo Development
- Event Planning and Implementation
- Marketing for Tourists
- Merchandising AssistanceTeam Leader: Diana Beck Team Members: L.A. Hawkins
Brandon Goldstone - Wheels on Fire Event
If you're interested in helping Tucumcari MainStreet in any of these areas please contact: Gail Houser
Main Street America TM has been helping revitalize older and historic commercial districts for more than 35 years. Today it is a network of more than 1600 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development. Main Street America is a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation.