Main Street is a comprehensive downtown revitalization program that encourages economic development within the context of historic preservation. The Main Street Program was originated by the National Trust for Historic Preservation in 1980. Since then it has grown into a successful network of over 1,650 Main Street communities throughout the United States. The Main Street Approach is an incremental, comprehensive, long-term, total community effort. The Main Street Approach utilizes four elements which are integrated to create a positive, identifiable image for the downtown. The four concepts are:

  • Organization
  • Promotion
  • Design Economic
  • Restructuring Development

Financial support for the program comes from local entities who have a stake in the downtown: city govern­ment, merchants. busiresses. and the public. The success of the local Main Street program over the years lies in the fact that it is a local initiative, both organizationally and financially.


Main Street In 2011

Received national certificat'cn from the National Trust for Historic Preservation
Received APANA award for "Innovation in Planning for Economic Develop­ment"
Depot project nominated for "Historic Preservation" award from HPD
Planned and produced "Fired Up" Fes­tival event
Coordinated Steam Train rides on UP Steam Train as part of the State Cen­tennial
Working with the City to complete reha­bilitation work on the Depot
Planned and Produced Christmas event at the depot in cooperation with Chamber of Commerce
Supporting existing businesses with micro loan program
Continued "Movie Under the Stars pro­gram Provided partial funding for welcome
Sign renovation on Highway 104
Providing leadership for the develop­ment of the Depot Museum
Hosted New Mexico Main Street quar­terly meeting